5 Quick Tips to Boost Your Marketplace Conversion Rates with Product Images (2025 Edition)

Your main image is what customers see in search results. If your product comes in multiple colors or styles, show these variations subtly in the main image. Always follow marketplace rules (e.g., white background for Amazon).

Tips:

• Display the best-selling variation as the default
• Mention the selected color or style in the product title
• Ensure the image resolution is at least 1000×1000 px for zoom compatibility

Create a visual chart comparing your product to others in your catalog—or anonymously to competitors.

This helps customers:

• Choose the right option confidently
• Understand the key differences between features, sizes, or materials
• See your product’s clear advantages

Pro Tip: Keep comparisons objective, visual, and easy to read.

Show your product in action. Whether it’s a hiker using your backpack or a pet cuddling in your dog bed, people relate to people.

Benefits:

• Helps customers project themselves into the usage scenario
• Adds emotional appeal to rational purchasing
• Increases time spent on the listing

 Use real environments and avoid generic stock photos

Transparency reduces returns. Include a flat lay image showing everything included in the package: product, manual, charger, warranty card, etc.

Customers appreciate:

• Knowing exactly what they’re paying for
• Assurance that no components are missing
• Improved post-purchase satisfaction

Use informational graphics to emphasize the real benefits of your product, like:

• Battery life
• Durability
• Comfort
• Color accuracy
• Certifications (e.g., BPA-Free, CE marking)

Example: Instead of writing “90-day battery,” show a graphic of the device beside a clock icon and a number “90d.”