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From stagnant sales to total control of the product catalogue on Amazon Vendor Central Europe, discover how Sellingz has enabled Compressport to double its turnover in the space of a year.
Compressport has neither the resources nor the time to optimise its Amazon Vendor Central account.
Some of the product sheets optimised for natural referencing are regularly modified by the Amazon marketplace algorithm.
Because Amazon's product orders are automatic and based on what products are selling, the algorithm only buys old Compressport products and not new ones.
To better understand the origin of the problems encountered by Compressport, Sellingz conducted an audit of its Amazon Vendor Central Europe account.
This analysis enabled the Sellingz teams to issue a list of recommendations and to establish a business, marketing and logistics action plan to optimise the brand's Amazon seller account.
Compressport has entrusted our teams with the daily management of its Amazon Vendor Central account.
Our operational support thus made it possible to ensure :
The client receives and is presented with a monthly report from Sellingz which includes:
In order to make the products of the new collection visible, it was decided to launch media campaigns to promote the new products that the Amazon platform was not ordering.
Sellingz was responsible for creating and managing the advertising campaigns for Compressport's Amazon Vendor Central Europe account. Our teams created Sponsored Product and Sponsored Brand campaigns to drive traffic to the new product listings and start selling the new collection.
We also monitored and optimised the media plan according to the seasonality of the products and within the Amazon Sponsored Ads budget allocated by the brand.
Our teams have set up a tracking system on the product sheets and certain strategic Kpis in order to follow the evolution of the positioning of products in the Amazon search results.
This daily monitoring allowed us to know when a product sheet needed to be re-uploaded or reworked each time its content was set aside by the Amazon algorithm in favour of new products put online by third-party resellers.
From 10-20 monthly sales, the brand's flagship product went from 80 sales per month in 2 months to 200-250 sales per month after 8 months of catalogue management.
Only a few months after the first actions were implemented by Sellingz, the brand's sell-out sales started to increase significantly.
The intervention of our experts enabled the client to :
The work carried out regularly throughout the year on optimising campaigns has made it possible toincrease the profitability of end-of-yearadvertising (Black Friday, Cyber Monday), while maintaining a high volume of sales during this particularly costly period in terms of promotions on the web and marketplaces.