Top 12 Sports Marketplaces in 2025: Where to Sell and How to Succeed

1 – Amazon

Amazon remains the go-to marketplace. Every sports category is represented: running shoes, technical apparel, fitness accessories, sports nutrition, snowshoes, and equipment for team sports, ball sports, and racket sports.
Why sell there: Unavoidable for all sports categories, except perhaps for bulky/heavy equipment (skis, bikes).

• Model: Vendor (1P, wholesale), Seller (3P, B2C), hybrid.
• Customers: Mass-market, price-driven, review-sensitive, fast-delivery oriented.
• Coverage: Global.

Keys to success:

• Amazon SEO (titles > 150 characters, descriptive bullet points, back-end keywords 250 bytes)
• Images > 1,000 px + short videos (mobile-first)
• A/B testing via Manage Your Experiments
• Amazon Ads + Vine to kickstart demand
• Price/logistics optimisation for the Featured Offer (ex-Buy Box), which drives 80%+ of sales

2 – Decathlon Marketplace

The French retailer has established itself as a trusted marketplace in Europe.

Why sell there: The Decathlon brand = instant credibility.

• Model: Selective 3P marketplace (1P very limited with their strategy of developing their own brands first)
• Products: Equipment and soft goods, outdoor, fitness, yoga, weight training.
• Customers: Families + serious athletes.
• Coverage: Europe.

Keys to success: 

• Ultra-precise, validated product content
• Higher-than-average requirements (data, visuals, catalogue consistency).

5 – Intersport Marketplace

With a strong physical network, Intersport is accelerating its digital expansion.

Why sell there: Retail notoriety + store network.

• Model: Retailer 1P (no open 3P).
• Products: Multi-sport.
• Customers: General public, regular athletes.
• Coverage: Europe (especially strong in DE/FR)

Keys to success: 

• Wholesale/distribution agreements – more retail leverage than open marketplace.

6 – Alltricks

A Decathlon subsidiary specialising in running, cycling, and outdoor sports.

Why sell there: A hyper-qualified niche where technicality matters—lower volume than Amazon but higher conversion.

• Model: 3P marketplace + 1P wholesale.
• Products: Equipment and soft goods for cycling, running, trail running, triathlon.
• Customers: Enthusiasts, semi-pros.
• Coverage: France + French-speaking Europe.

Keys to success: 

• Precise technical product pages adapted to expert audiences.

9 – Vinted

Europe’s second-hand leader, increasingly open to pros via Vinted Pro.

Why sell there: Appeals to Gen Z and Millennials—price and sustainability are major criteria.

• Model: C2C (Vinted Pro for brands).
• Products: Sports apparel, shoes, accessories.
• Customers: Price- and eco-conscious.
• Coverage: Europe.

Keys to success: 

• Leverage sustainability narrative and competitive pricing.

10 – eBay

The C2C pioneer remains key in sports.

Why sell there: Essential for clearing unsold inventory and reaching niche collector communities (sneakers, rare gear).

• Model: 3P marketplace.
• Products: Second-hand, refurbished, collectable sports items.
• Customers: Bargain hunters, collectors.
• Coverage: Global.

Keys to success: 

• Use the “Authenticity Guarantee and Refurbished Program”.