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Case study: Monthly coaching with YY Vertical

Workshops to build skills and make the right decisions

Interview with Diane Frouart:

E-commerce manager

Icebreaker Amazon case study

YY Vertical Amazon case

Can you briefly introduce your company and your role?

YY Vertical is a brand that specializes in climbing products. Our mission is to provide smart solutions to improve practice.

I am in charge of marketplaces, I manage the development of the brand on these platforms, optimizing our presence and our commercial performance.

What were your main challenges on marketplaces?

Before working with Sellingz, my main challenge on marketplaces was the lack of people with whom to discuss best practices. The problem with marketplaces is that you quickly find yourself isolated within your company.

It’s a very specific environment, with its own rules, algorithms, and business logics. There is not necessarily an internal equivalent to share the problems encountered. In addition, the resources available online are often too general or unsuitable for our specific case.

What were the negative impacts for you and the brand?

These issues had a very strong impact on my day-to-day activity:

First, there was always doubt about making the right strategic choices, due to the lack of exchanges with experts to validate the decisions.
Then, we tested several software programs without any real certainty about their effectiveness, which represented a waste of time and a significant cost.
This also led to a delay in the implementation of strategies. Due to a lack of insight and feedback, some decisions took too long to be implemented.
Finally, we tended to focus on details when the foundations were not yet completely solid. This limited the overall impact of our actions.

What actions has Sellingz put in place to solve these challenges?

Sellingz accompanied me with a mix of advice, training and ongoing support.

First, they helped us structure the basics with a “Back to Basics” approach: making sure that the fundamentals are solid before going any further.
They also brought tools adapted to our needs, which they master perfectly. This has avoided unsuccessful tests and wasting time.
A real plus was also the continuous availability of the team, allowing me to have in-depth technical exchanges whenever I needed them. Whether it’s performance analysis, best practices or strategic optimizations.
As a result, I was able to make decisions more easily and quickly see the return on investment of certain actions.

YY Vertical Amazon case

How long did it take for you to see improvements?

Within a few months, I saw significant improvements. The biggest impact was the decision to implement an ad management tool on Amazon, tailored to my situation. This allowed us to automate a lot of the manual processing.

This not only saved us valuable time, but more importantly, the results in terms of profitability were significantly better. This optimization has changed the way we manage our campaigns. We can focus on strategy rather than operations.

Why did you choose to work with Sellingz rather than another agency?

I chose to work with Sellingz, especially for the human and relational aspects.

First, they were recommended to me, which is always a good place to start.
Secondly, I appreciated the fact that I had a close contact person, who was able to really understand our challenges and be responsive. Their knowledge of sports also weighed in the balance, as they know the specificities of the market and the expectations of customers.
The support format also corresponded perfectly to our needs: monthly follow-up on specific themes, without falling into overly theoretical consulting. What we were looking for was help with the practice, without them doing everything for us, which allowed us to increase our skills and be more autonomous.
And then, quite simply, they are nice, and it’s always more pleasant to work with people with whom you have a good feeling!

How would you describe your experience with Sellingz?

My experience with Sellingz is positive thanks to their flexible format of support:
The coaching sessions are really adapted to our needs, without rigidity, with a pragmatic and concrete approach.
The exchange is fluid.
We can approach very technical subjects as well as more strategic aspects.
The advice is always concrete and actionable.

What do you like most about our support?

In addition to the team, which has already been mentioned, what makes the difference is that they understand that our time resources are not infinite.

We think together about the best course of action, prioritizing intelligently, which brings serenity to the management of marketplaces.

Would you recommend Sellingz and why?

Yes, I would happily recommend Sellingz:

Their ability to adapt to the size of the company is a real asset: they offer several formulas according to needs, which makes it possible to find tailor-made support.
I also appreciate that they always stay up to date in a field that is constantly evolving. This allows us to anticipate changes rather than suffer them.
Finally, their experience with brands of various sizes (smaller and larger) opens up the field of possibilities in terms of strategies. We can draw inspiration from good practices that we would not necessarily have considered on our own, which is a real plus to grow our business effectively.

YY Vertical Amazon case