- Product listings across 3 European countries: France, Germany, Italy — with texts translated into each language to optimize conversions.
Sellingz case study – Evvo Structuring an Amazon Seller Central launch for an innovative young brand
Interview with Olivier Reboullet :
Innovation manager
Contexte
A young brand looking to diversify its distribution and build consumer proximity
Evvo is a young French brand specializing in snowshoes, linked to its parent company, Martin Plastiques Innovation (MPI). Until 2022, Evvo operated under a traditional B2B model, relying on web resellers and partner stores.
Having received very positive feedback from direct interactions with end consumers, the brand decided in 2023 to diversify its sales channels by entering marketplaces, especially Amazon via the Seller model.
Olivier serves as Innovation Manager. He oversees the brand’s development both technically (R&D and production) and commercially (sales, marketing, and communication).
As part of their Amazon Seller launch, Evvo called on Sellingz to support them through the project.
Starting from scratch on marketplaces
Evvo had no previous presence on marketplaces. They weren’t on Amazon, either directly or through resellers, and lacked internal knowledge on the subject—their team was mostly focused on industrialization and B2B.
“We knew our product and traditional resellers well, but nothing about Amazon. We knew it was complex, and we weren’t staffed for it at all.” — Olivier Reboullet.
Evvo, having received strong feedback during product test events, also wanted to build closer relationships with consumers.
In September, they enlisted Sellingz to fully manage their Amazon launch and account, with a clear objective: be ready for the winter season and start selling by November.
Sellingz’s support:
Offer structuring
Creation of a standardized “catalog” aligned with Amazon standards:
- Complete product listings: SEO-optimized titles, distinctive bullet points, product and usage visuals, customer benefit–oriented copy.
- Implementation of rich visual content (A+ pages, brand store, product comparison tools…), also reusable for other B2B channels.
Amazon Seller launch Evvo
“This helped us structure our offer and create a solid framework. Today, we use this Amazon model for all our product launches, even outside marketplaces.” — Olivier Reboullet
Support and skill development
- Training internal teams (order processing, catalog management, sales tracking).
- Full handling of Amazon tickets to maintain content quality online.
- Resolution of a logistics issue (products mistakenly returned by Amazon to Poland) by repeatedly opening tickets until the issue was resolved.
“Whenever there was a difficulty, the Sellingz team would step in with Amazon. We’d pass on the info, and they’d handle it.” — Olivier Reboullet
Example: Product page creation and validation process
External verification of product listing quality:
- Title
- Images & videos
- Description
- Reviews
Launch and visibility
- Implementation of the Vine program: sending free products to selected Amazon customers to quickly obtain reviews and improve SEO.
- Launch using a hybrid model: FBA (Amazon holds part of the stock) + FBM (Evvo ships directly to consumers), enabling fast product launch via Vine while controlling logistics costs through FBM.
- Setup of ad campaigns focused on Christmas, school holidays, and daily snow forecasts.
- Brand Store published in the second year to reinforce branding.
Fast results despite a tough market
Evvo saw benefits as early as the first season:
- Successful launch within two months, on schedule.
- First sales during the winter season, with hundreds of pairs sold in the first year.
- Marketplace revenue grew by triple digits in year two, despite a challenging market (lack of snow, declining competition).
“In the second season, we doubled our sales, even though market demand was down sharply. That proves the approach was smart & strong.” — Olivier Reboullet
Impact beyond Amazon
The work done with Sellingz extended beyond the marketplace:
- Visuals and marketing copy created for Amazon were reused across other B2B, e-commerce, e-tailer, and media channels.
- The order processing team gained skills and autonomy thanks to the tools implemented.
- Evvo now has a structured framework for its online development.
“The support is excellent. Sellingz puts all its energy into making us successful. We learn a lot.” — Olivier Reboullet
Why Sellingz?
Sellingz successfully launched a young brand on Marketplaces and grew its sales despite an overall market in decline.
- Full management of the marketplace launch
- Fast and structured implementation, with a long-term approach
- Ability to support a young brand in a complex environment
Tailored strategies designed for your brands
Contact us today for a personalized consultation tailored to your brand’s unique needs. Let’s discuss how we can help you succeed — book a meeting!