Founded in 2008, Compressport is a high‑end sports‑compression apparel brand. It quickly became a reference for athletes in trail running, road running and triathlon, thanks to products engineered to enhance performance.
As digital manager, Camille oversees both the global e‑store and the Amazon business in Vendor and Seller models.
Amazon strategy Compressport
Before working with Sellingz, Compressport faced four major pain points:
“Internally we had to prove that a premium brand can sell on Amazon. Sellingz helped a lot by giving me business cases and examples of premium brands that succeed there.” – Camille, digital manager
Sellingz delivered an end‑to‑end mix of strategy and execution:
mechanism and how to use it so the MSRP is respected.
“The best thing Sellingz put in place was segmenting our offer. It stopped the algorithm matching prices to competitors, raised Amazon’s margin—and therefore its orders—while protecting our premium stance.” – Camille, digital manager.
rewriting product pages, boosting SEO, and linking colour/size variations through relentless Amazon tickets to fix listings created by distributors.
“Some colors sold very well while others were invisible because variations weren’t linked. Sellingz filed countless tickets to group all colors and sizes correctly. As a result, items that were just ticking over exploded in sales.” – Camille, digital manager.
using Seller to launch new items (cheaper Vine access, more stable content) and Vendor for volume.
systematic identification and contestation of chargebacks/shortages via Saivingz (Sellingz’s specialist arm).
“Sellingz showed us we could dispute them and set up automation. Last year we recovered thousands of euros. The consultant even went to our 3PL’s warehouse to find the reasons behind the chargebacks. He found a packaging hiding the EAN code, causing a recurring chargeback, which we then fixed.” – Camille, digital manager.
tailored strategy with dedicated budgets and ongoing monitoring to maximize visibility and profitability.
convincing Compressport to run small‑scale event promos to boost ranking without harming the premium image.
“I was totally against promos for a premium brand; it seemed wrong to me. Sellingz persuaded me that a short burst would improve the product’s ranking without hurting brand image. I agreed, and it worked very well.” – Camille, digital manger
Sellingz ’support enabled Compressport so significantly grow their sales on Amazon while not cannibalizing the rest of the distribution channels:
“All thanks to the segmented distribution strategy Sellingz recommended and helped roll out.” – Camille, digital manger.
“Today we are far more strategic and proactive on Amazon. Sellingz’s impact is undeniable: we’ve gained mastery and performance.” – Camille, digital manger.
Sellingz enabled Compressport to structure Amazon operations while streamlining day‑to‑day management.
“What I like most is that Sellingz isn’t ‘pro‑Amazon’ but ‘pro-brand’. Amazon once offered to buy a large quantity at a higher discount; Sellingz advised us to refuse even though it meant less commission for them. They focus on protecting the brand’s long-term margin.” – Camille.
Sellingz has turned Amazon into a structured, controlled and profitable sales channel for Compressport.
Next steps: keep scaling
Especially by leveraging the newly mastered Seller model.
pressportAmazon strategy Com
Results :
Amazon strategy Compressport
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