Over 54 % of French households enjoy a private garden or green space, turning balconies and terraces into miniature ecosystems. By 2024 almost 20 million French households bought plants every year, proof that gardening has moved from niche hobby to mainstream lifestyle.
Globally, the gardening market was valued at US $ 120 billion in 2024 and is on track for US $ 150 billion by 2030 (≈ 5 % CAGR). Younger consumers are steering the trend: 76 % of millennials and 71 % of Gen Z plan to expand their gardens in 2025.
COVID-19 added nearly 18 million new gardeners worldwide, most of them under 40. The habit stuck: surveys in 2024 found that over half of new growers intend to keep gardening long-term, driven by sustainability goals and the quest for healthier food.
Online demand leapt 61 % between 2015 and 2019 and never looked back. The global gardening tools market alone reached US $ 9.9 billion in 2023 and is headed for US $ 13.9 billion by 2032. In France, digital turnover for gardening tools stands at €351 million (2024) with a clear upward curve to €498 million by 2032.
Home & Garden now represents 23 % of pre-loved purchases on eBay’s global platform. The company hit 100 % renewable energy across offices and data centres in 2024 and committed to net-zero by 2045. Sellers benefit from new “green shipping” rate cards and category-specific seller hubs.
Europe’s ManoMano counts 50 million monthly visitors and 7 million active customers, up 70 % and 100 % respectively in the last two years. A fresh US $ 355 million Series F round (2024) is fuelling expansion of ManoMano Pro and AI-driven product search.
Truffaut’s specialist marketplace generated US $ 63 million in online revenue in 2024, with plans to widen its plant range via direct-from-grower shipping modules. Detailed care sheets and how-to videos boost conversion and keep returns low.
Leroy Merlin’s omnichannel model already sees 50 % of online turnover collected in store within two hours, thanks to its automated Réau fulfilment hub and urban mini-warehouses. The line between DIY and garden categories is blurring, enabling lucrative cross-selling.
Demand is set to stay high as eco-conscious millennials and Gen Z age into larger living spaces. With global online gardening sales growing at ≈ 5 % CAGR, and France’s own tool segment pushing toward €0.5 billion, early marketplace adopters will lock in visibility before the field gets crowded. Keep content educational, offer bundled DIY + garden kits, and explore smart-garden accessories for higher margins.
(1) https://www.businesscoot.com/en/study/the-gardening-market-france
(2) https://data.europa.eu/doi/10.1234/INSEE-garden-2021 (INSEE private-garden data)
(3) https://www.marknteladvisors.com/research-library/gardening-market.html
(4) https://www.analytica.global/research/gardening-tools-market
(5) https://sacra.com/c/manomano/
(6) https://similarweb.com/company/manomano.co.uk/
(7) https://investors.ebayinc.com/…/eBay-Inc.-Reports-Fourth-Quarter-and-Full-Year-2024-Results
(8) https://www.ebayinc.com/recommerce-report/
(9) https://ecommercedb.com/store/truffaut.com
(10) https://www.ecommercemag.fr/…/Leroy-Merlin-nous-nous-interessons-a-la-cobotisation–373964.htm
(11) https://envirevoagritech.com/smart-garden-gadgets/
(12) https://www.gardenary.com/blog/garden-trends
(13) https://gardenpals.com/gardening-statistics/
(14) https://gardencenter.com/…/2024-gardening-outlook-survey-axiom
(15) https://tive.com/blog/2024-logistics-technology-trends-cold-chain-management
Tailored strategies designed for your brands
Contact us today for a personalized consultation tailored to your brand’s unique needs. Let’s discuss how we can help you succeed — book a meeting!
