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5 quick tips to increase your conversion rates on Marketplaces with your product images
In order to increase your conversion rates on Marketplaces with your product images, follow these 5 easy to implement recommendations.
Your images are your shop window and should allow your customers to :
- To see your product
- To understand its use
- To plan for its future use.
In order to significantly increase your conversions, we strongly advise you to apply these 5 quick methods.
We estimate that the conversion rate on products that follow this type of recommendation increases by around 15%, so don't wait any longer.
Optimise your main image
Often your products have several variations in colour or size. When you search for a product, the main image of the best selling variation will be displayed.
Therefore, in order to let your future client know that you have several colours available, for example, it is important to show these different variations in your main image.
Still on a white background, show your different variations and specify in the product title which colour is currently selected.
Show the comparative table of your product
To make sure your customers make the right choice, add a comparison table on size or quality features with your competitors' products or those in your range if you have differences.
The aim here is to prove to your future customers that you are completely transparent about your products and their uses and that you know your competition very well. You are the specialist in your products.
Have images where your product is used
Marketing and communication is all about selling the dream or at least selling the product and its use. Therefore, it is important to show your product in use. Put the images of your products in situation.
A beautiful beach for towels, a happy student going to school with your backpack or a skier on top of a virgin snow slope wearing your helmet and mask. You already have these images, use them!
Show what the consumer will receive
We'll never stop saying it, your packaging can be a commercial and marketing asset for your products on the Marketplaces.
We strongly advise you to show exactly what your customer will receive.
Packaging, explanatory booklet, warranty card, assembly method or other, detail everything that your customer's purchase contains.
Be objective about your competitive advantages
The purpose of this image is to show the product and the competitor with objective criteria.
Please note that we are not talking about showing a competing product, but only the advantage itself.
It can only be an objective and visual comparison between two products. Here for example a computer screen and an objective comparison image such as the rendering colour of the screen.
You now have all the keys to improve your product sheets on the Marketplaces and increase your conversion rates on the Marketplaces with your product images.
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